Photos nowadays are like a storefront. From them people get a first impression of the place they are about to visit. The first thing potential clients do is visit the website of a hotel or booking service and look at the photos. Naturally, the quality of the photo greatly influences their interest. But, to say that they directly affect its financial performance will be wrong. Because from interest to prepayment and check-in there are many more stages. First, the pricing policy. Second, the amount of service for its price. Third, the politeness of the staff on the phone. All this works together. Good photos will not save the institution, if the client will be rude on the phone or the price will be clearly overpriced. True, if the photos will be bad, the call, most likely, and not at all. So, in general, quality photos are a necessary but not sufficient factor in improving the financial performance of a hotel or other business.