Photos are now like a store window. By them people get the first impression of your place they are to visit. The first thing potential clients do is visit the website of a hotel or booking service and look at the photos. Naturally, the quality of photos greatly influences their interest. But, to say that they directly influence on its financial performance will be wrong. Because from interest to prepayment and arrival there are many more stages.Firstly, pricing policy. Secondly, the amount of service for its price. Third, the politeness of the staff on the phone. All this works together. Good photos will not save the institution, if the client rude on the phone or the price will be clearly overpriced. True, if the photos will be bad, the call, most likely, and not at all. So, in general, quality photos are a necessary, but not sufficient factor in improving the financial performance of your hotel or other business. “Shooting the interior and exterior of the Ateca Suites Hotel in Tashkent, Uzbekistan”.